It's hard to get a view of the entire building without standing in the middle of horrendous West Side Highway traffice, but it can be nicely juxtaposed with razorwire adorning the top of the lot across the street.
Yes, it has screens inside that change color. Is it lighting? or is it video? I haven't been inside because the whole show is visible from the street, and the huge amount of glass means lots of reflections, multiples, and an image of everything but the building itself. Supermodernism in action.